Garmin Forerunner Series
Along with the Forerunner for runners umbrella campaign, each device needs its own assets to feature on social channels separate from the campaign. Below is a sampling of some in feed and story examples. These campaigns encompassed hundreds of assets for social, web and email.
Me: Art Direction
Copy: Amy Van Patten and Dennis Dorrell
Photography: Jake Martin, Chandler Riley, Travis Carroll
Associate Creative Direction: Amanda Laffoon
Creative Direction: Matt Bowne and Ryan Glendenning
Garmin Forerunner 45
A watch for the couch to 5k crowd, this one was tricky to cast talent and even trickier to direct with neither of the talent being avid runners. That was the point, though, everyday people doing the thing. With a shoestring budget a motion specific launch story showed the form factor upgrade from the previous entry level model that was paired with a lifestyle post so the runners could see themselves int he campaign. This campaign included posts to support launch and ongoing content.
Ongoing content was captured in the same shoot and used throughout the lifecycle of the device. Here are just a few examples of how that content carries through on @garminfitness.
Garmin Forerunner 745
A watch for the triathlete, this content needed to speak to running, biking and swimming. We kicked off the campaign with a giveaway done in partnership with Mirinda Carfrae.
